S T O R E & A R C H I V E
YOKO is a new healthy dog food brand based in London.
Store & Archive provided the website and social media design and content, in addition to bespoke business cards.
Location: London, UK
Type: Online brand and stationary
Client: YOKO Lifestyle Limited
The web design format for YOKO explored a classic and timeless format. It is about honest materials and honest values.
Although the products are affordable and seen as being for every dog, the products certainly have a bespoke feel and artisan qualities, mainly due to the attention to detail and style.
The web format opens with a black and white overview film for this dog lifestyle brand.
The range of products are categorised in the format of an index catalogue.
The biscuit treats are sold in packs of four and are presented in a bespoke YOKO box which can be kept and reused again and again.
There are four business card specifications that are used for different occassions, such as: business meeting to client at a market stall.
They use a range of duplexed papers from G.F Smith to Arjowiggins, conscious in texture and tone.
The four designs use letterpress and ink to slightly emboss the surface and format ranged from using gold foil to embossed logo.
Online brand and stationary
Copyright of Store & Archive Ltd
Store & Archive
Studio 28, 2nd Floor
F Block, The Biscuit Factory
100 Clements Road